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Interested in trying veganisM?

Try the 30 Day Vegan Jumpstart

Our guide prepares you to try out veganism with over 30+ delicious recipes, tips and tricks, a weekly email from our Founder and so much more!


We Believe

In progress, not perfection. We reject vegan dogma. We believe that every time you make a vegan choice deserves celebration. We think it's far better for someone to eat vegan 80% of the time than not at all. We think compassion and flexibility are the keys for drastically reduced animal consumption. 

Read our Manifesto


Just Try Going Vegan for 30 Days

If you find yourself here, you have already taken at least the first step on your vegan journey. What a wonderful way to begin! One of the best ways to explore veganism is to sign up for a 30 Day Jumpstart. A 30 Day Vegan Jumpstart allows you to dive into veganism and see what it's like. You may think that you could never go without cheese or meat, but how will you know if you don't try? 

Our 30 Day Vegan Jumpstart gives you all the tools you need to go vegan. We have easy meal plans (that don't involve any weird vegan food!) and a community that you can tap into for encouragement, advice and accountability. 



Vegan jumpstart participants

Our goal is to support 10k people this year as they transition to veganism with our 30 Day Jumpstart



has a huge impact

Just imagine the billions of animals we could save if we all just ate vegan 80% of the time. 



is where it begins

If you feel the pull toward veganism, explore your interest with us! Change starts with you making a decision to try something new.